And before you start judging, hear me out
One of the books I read this year was Steal Like An Artist by Austin Kleon. The authorexplains how the best work is bornfrom stealing elements from other creators, and then building uponthem – and I agree with that.
So no, Im not asking you to put a pantyhoseon your head and march into a bank. That would be stupid.
What I am asking, is this – stop trying to come up with something unique just for the sake of it, and steal things that are already working.
Instead of writing unique clever headlines for your next blog post, go to Buzzsumo, type in your keyword, and look at the articles that received the most social shares. Then steal their headlines.
Instead of obsessing over the right‘ tools you should use, look at your peers and competitors, and steal the ones theyre using.
Instead of creating unique Facebook ads, go to AdEspressos library and browse through thousands of other ads. Keep looking until you find something you love. Then steal what you love.
Instead of spending days planning your email autoresponder campaign, subscribe to a successful entrepreneur you trust and analyse their emails. Look at the frequency, headlines, offers and call-to-actions, and steal those elements again.
And if you’re not a fan of ‘steal‘, substitute itwith ‘model‘… – better?
So while you cant steal someone elses work and pretend its yours (that would be illegal), you can steal their principles, processes, strategies and frameworks,like an artist:
Good artists copy, great artists steal.
After all, youre doing it already…
Every book you read, every article you consume, every course you finish – you’re stealing other people’s ideas without even blinking.
So in 2016, steal as much as you can from as many sources as possible.
Keep whats working and throw out the rest. Repeat.
And if you do enough of it, you will eventually create something thats equally worth stealing.