Daily Archives: August 4, 2009

Who Finds Twitter More Effective, Advertisers or Consumers?

Though Twitter is currently a media darling, only 8% of advertisers and consumers think it is a “very effective” promotion tool, according to June 2009 data from LinkedIn Research Network and Harris Interactive. The research, which included surveys of US advertisers and Internet users, found that while 83% of advertisers were familiar with Twitter, only …

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